How to find a unique idea and become the proud parent of a successful brand — My friend is a famous architect. Guess what she told me when I asked her how she became the best architect in the country. Do you think she described her experience or creative approach? Think again! “Every idea is my child,” she said. “I plan it, give birth to it…

What makes your design human and your users happy? — “If we are designing for people, why not call them that: people, a person, or perhaps humans.” — Don Norman 1. Work with people, not with users Do you like the word “users”? Because I don’t. It transforms people into a faceless mass of zombies, defined only by their desire to use a product. And yet we’re…

The foundations of app love behind UX/UI design — Creating a good mobile app is no easy task. Creating a popular one is even harder. There are, however, some simple recipes for this complicated process. Funnily enough, they are things that are both obvious and well-known. How is that possible? Easy. All you need to do is answer the…

An easy way to identify problems and optimize your website or app — When a digital product fails to meet expectations, its owner starts desperately looking for an explanation. The site looks good, all the functions are there — so where are the active users? The high conversion rates? What went wrong? Before shelling out on expensive testing, consider your website or app…

Why we decided to open an Internship and what makes it different from other online courses — I’ve never thought that I would open a web design internship. We at Outcrowd were often asked if we taught design and if there was a way to become our student. The answer was invariably no. But today I’ve got some good news for you. The Outcrowd Web Design Internship…

Five tools to make your design effective and memorable — Designers realize the importance of managing users’ attention. Everyone wants to attract and properly channel it. However, attracting attention is just one of many instruments of design and marketing. We possess at least five powerful management tools. Using them all will help you achieve better results when developing websites or…

I have never expected to be writing about war. To be talking about war, thinking about it, worst of all — to be seeing it with my own eyes. Not in a movie, a video game, or a book. But the war is here — in my country, in Ukraine…

Identity design for crypto service — This case illustrates how a brand is born and develops. We were contacted by a client who initially wanted a logo redesign. …

How to realize your capabilities and improve your UX/UI skills — “A mind is like a parachute. It doesn’t work if it isn’t open.” — Frank Zappa We are so used to the phrase “UX/UI designer” that we don’t even realize that it’s as absurd as calling someone an “analyst artist.” Designers like to present themselves as specialists in both these…