A guide to using touchpoints in brand promotion — What is this brand? Can I trust it? What will I gain from this purchase? Will I come back for more? These are some of the questions swirling around in a customer’s head when he or she arrives at a touchpoint. The customer experiences each touchpoint separately, making a decision…

Creating positive impressions from the digital product through design — Designing impressions is a fascinating and rewarding science. User experiences should not be left to chance. It’s easy for designers to evoke momentary admiration. But if you want a random visitor to fall in love with your product, to remember it and become a loyal customer, you need to act…

Finding the right solution for the future — A successful brand always stays one step ahead of the competition. That’s because it’s guided by a special vision that may seem miraculous. But it’s no miracle. This vision is based on observing market trends and how they are reflected in design. So let’s keep our finger on the pulse…

An easy way to identify problems and optimize your website or app — When a digital product fails to meet expectations, its owner starts desperately looking for an explanation. The site looks good, all the functions are there — so where are the active users? The high conversion rates? What went wrong? Before shelling out on expensive testing, consider your website or app…

An easy way to pinpoint startup branding problems — Branding comes with plenty of different mistakes. You can’t possibly remember them all. Indeed, it’s not always clear what to look out for. A lot of these mistakes are anything but obvious, lurking in the shadows like a ticking bomb. …

A comprehensive project for a real estate investing platform — Have you ever done a project for a startup with no competitors? This is the rare occasion when there are no templates of functionality or platform design; indeed, there’s nothing like it, so you have to build it from scratch. Now see how the Outcrowd team handled the FlipX case. Client …

How to make your product more desirable and valuable for the users — Any product, whether digital or tangible, can be made more valuable in the eyes of users. Q: How come some generic selling propositions or even totally ridiculous products become hot commodities? A: The companies knew where to put the effort. They were on-target, purposeful, and methodical in their approach. Nobody…

An example of updating a brand’s image due to a change of strategy — The times when B2B companies didn’t need rebranding, restyling, and redesigning are long gone. This case highlights what rebranding means for a business and why it’s necessary for any brand’s development and promotion. The market of online services and B2B platforms is growing very fast. To sell and promote a…

The secret ingredient of true greatness — You work like a dog. It’s been ages since your eyes saw anything except the screen. You have mastered every conceivable skill, learned to use the newest tools, and created numerous excellent projects. But there’s always someone ahead of you, celebrating their triumph at the top. Why the injustice? What…