Finding the right solution for the future — A successful brand always stays one step ahead of the competition. That’s because it’s guided by a special vision that may seem miraculous. But it’s no miracle. This vision is based on observing market trends and how they are reflected in design. So let’s keep our finger on the pulse…

The secret ingredient of true greatness — You work like a dog. It’s been ages since your eyes saw anything except the screen. You have mastered every conceivable skill, learned to use the newest tools, and created numerous excellent projects. But there’s always someone ahead of you, celebrating their triumph at the top. Why the injustice? What…

Use the Avatar Method to improve project quality — What makes the best designers so successful? Solid experience? Soft and hard skills? Some special vision or imagination? Top designers can separate themselves from design. Automatism: your friend & your enemy A designer’s work tends to breed automatic skills. It’s especially true for UI designers. When you’ve done something a hundred or a thousand times, it…

An easy way to identify problems and optimize your website or app — When a digital product fails to meet expectations, its owner starts desperately looking for an explanation. The site looks good, all the functions are there — so where are the active users? The high conversion rates? What went wrong? Before shelling out on expensive testing, consider your website or app…

An example of updating a brand’s image due to a change of strategy — The times when B2B companies didn’t need rebranding, restyling, and redesigning are long gone. This case highlights what rebranding means for a business and why it’s necessary for any brand’s development and promotion. The market of online services and B2B platforms is growing very fast. To sell and promote a…

Startup website design. Minimum information, maximum effect — How do you build a good website with minimum information from the client? This is a fairly common challenge for web designers. So what can they do? Here’s a tip: find the missing puzzle pieces and your own unique style. We know that the more input data the designers have…

What’s effective today and what will we take with us into the future? — Why is it important to follow trends? Trends are not only about the present. They form the image of the future. Marketing and design trends are interconnected, and their dynamics are in sync. So it pays to be an attentive viewer! Let’s take a look at 2022 web design trends…

How to succeed faster with design, avoid mistakes and unnecessary expenses — Why is it that some businesses use design to increase their efficiency many times over while others see no tangible success? “They chose the wrong designers”? Wrong answer! There are five critical mistakes that business owners can make in commissioning design for their business. …

We were lucky to work with a client who set strategic goals for brand development. His vision was not limited to making a logo and updating the design. He was sincerely committed to helping his users succeed. …