What’s effective today and what will we take with us into the future? — Why is it important to follow trends? Trends are not only about the present. They form the image of the future. Marketing and design trends are interconnected, and their dynamics are in sync. So it pays to be an attentive viewer! Let’s take a look at 2022 web design trends…

A self-survey for web designers — For each question answered in the affirmative, you score a point. Ready? Go!

How to find a unique idea and become the proud parent of a successful brand — My friend is a famous architect. Guess what she told me when I asked her how she became the best architect in the country. Do you think she described her experience or creative approach? Think again! “Every idea is my child,” she said. “I plan it, give birth to it…

An easy way to identify problems and optimize your website or app — When a digital product fails to meet expectations, its owner starts desperately looking for an explanation. The site looks good, all the functions are there — so where are the active users? The high conversion rates? What went wrong? Before shelling out on expensive testing, consider your website or app…

How to succeed faster with design, avoid mistakes and unnecessary expenses — Why is it that some businesses use design to increase their efficiency many times over while others see no tangible success? “They chose the wrong designers”? Wrong answer! There are five critical mistakes that business owners can make in commissioning design for their business. Violating any one of the five…

We were lucky to work with a client who set strategic goals for brand development. His vision was not limited to making a logo and updating the design. He was sincerely committed to helping his users succeed. This is what drove further improvement of the brand: a successful redesign, standing…

How can you use design to stand out among the competition, to become visible and trendy? The designer team at Outcrowd knows the answer. We invite you to take a look at our work on a case that successfully solves the problem of separating from the competition through unique design…

Creating an atmosphere for a website or app to retain users and increase conversion rates — How humans perceive atmosphere depends on the information that the brain receives from sensory organs. I often find that designers have a rather vague concept of atmospheric design. They think it refers to the mood of a website, emotional design, or to a unique style. Many believe atmosphere is perceived…

Self-check rules that help designers stay within the lines — Clients differ in their understanding of creativity in web design. This can sometimes be confusing to the designers themselves. You need to know for certain which creative solutions are good and which are harmful. This helps you defend your project and justify the need for, or redundancy of, creative solutions…