7 steps on the way to a good visual story

Illustration: Outcrowd

Every designer has heard of storytelling. And they are all convinced that they are already using it. However, if we examine most designs, we will find a glaring lack of any interesting story. How come? Many people don’t understand what storytelling really is and fail to use it to its fullest potential (precisely for that reason). This article aims to explain what effective storytelling is and how to create exciting stories for your users.

A good story is the foundation of visual marketing. This information may be of use to both designers and marketers.

1. Stories no one likes

Let’s not waste effort on things…


Top secrets of soft skills that will make your business more effective

Illustration: Outcrowd

Not long ago I attended a business conference in Ukraine. There I met some of the leaders of successful Ukrainian startups. Listening to their stories, I had a clear realization of what those companies had in common. In our follow-up discussion, we reached some interesting conclusions, which I am happy to share with you.

All successful companies are driven by a huge power source. It’s as powerful as a nuclear reactor that is constantly producing energy through fission chain reactions.

All successful companies work deliberately to keep this power source continuously running.

All successful companies build their teams with a…


What every designer should remember in order to make good animation

Illustration: Outcrowd

1. Don’t forget Grandpa Disney

The classic Disney animation principles are as relevant as ever and they still apply to anything that happens onscreen. When creating animation, strive to achieve realistic motion of the objects and always make sure they pass the “Disney test.” Obviously, this may not apply to some projects and design styles (for example, Disney principles may be inappropriate for an insurance commercial).

2. Justify every animation

Any animation must be functional and justified. Animation just for its own sake is worse than no animation at all. Each action must have a goal, be reasonable and necessary. Good animation should help the user achieve the…


The features and testing algorithm of good design

Illustration: Outcrowd

Can you quickly tell whether a design is good or mediocre? The quality of design is not a matter of taste or intuition. “This is awesome!” or “This is meh” are reactions better left to the users.

Knowing how to determine the quality of design is important both for designers and developers and for website owners. This requires practice. If you are a designer who wants to grow professionally, you should turn this skill into a regular habit, like brushing your teeth. At first it will take some time, but you will learn to do it quicker with every new…


Some useful tips on how to create an efficient logo

Illustration: Outcrowd

Most companies have a logo. As long as it’s recognizable to the employees, it’s considered good enough. “It’s an okay logo,” says the complacent owner. “After all, we’re not Apple or McDonald’s.”

And that’s exactly why they aren’t Apple or McDonald’s. A logo is a marketing tool, and if these guys’ marketing doesn’t work, then what does?

Your logo is the banner you carry into the market battle.


The principal stages in creating and developing a logo

Design by Outcrowd

Designing a logo is the first step in building your brand and a mark of professionalism in business. Most business people understand that today no company can thrive without a logo. But not everyone knows what a real logo is or how it works.

A logo is more than just a company’s face and identifier in the online and offline markets. To the consumers, the logo is a guarantee of quality; to the business partners, it’s a signal that the company is trustworthy. This is how market reasoning goes: if a company has a high-quality logo, this quality extends to…


What’s the secret to good visuals in web design? Something important we forget about

Primitive people in a cave looking at the paintings on the wall.
Primitive people in a cave looking at the paintings on the wall.
Illustration: Outcrowd

Without graphic design, web design would be dead as a doornail. And not only it. Graphic design wasn’t created yesterday. It began with prehistoric cave drawings, with marks on stones, notches in trees, and similar useful ways of exchanging information. How could we communicate with each other distantly if we did not know how to use the language of images?

The visual language is just as important as the spoken one.

We have forgotten about this ancient and most important function of graphic design. We worry about the style and quality of the images, whether this or that design is…


What makes visual content unique & how to create it without breaking the rules

Illustration: Outcrowd

Take a look around and you’ll see a wealth of cookie-cutter design. Everyone is copying everyone else’s ideas, changing the visuals to the best of their abilities or arrogance. They change the colors and shapes, they shift some blocks around. Upon clients’ request, designers are willing to steal the entire layout of a top-rate website. The digital world is one of imitation. We are not talking about whether it’s good or bad. We are just saying that if you want to create a unique project, this is not the path you should take.

How do you create a design that…


Things you should know to master the art of 3D

Yellow letters “3D tips” on purple background
Yellow letters “3D tips” on purple background
Illustration: Outcrowd

1. Where to begin? From idea to implementation

Every work starts with an idea. When you have a rough plan for implementation, prepare sketches, collect pictures, photos, videos, and whatever you think is necessary.

2. What set of tools do I need?

Identify the set of tools you need to implement your idea. It’s best to choose several programs at first. 3DS Max, Maya, 4D Cinema, Blender are some of the most popular. These are complex programs that allow you to create 3D models, animation, and visual effects (VFX). They can be used to make animations, advertisements, films, 3D-printer models, and even physical calculations.

To choose a suitable option for yourself, it’s worth considering the advantages…


How to use the laws of visual perception to create effective shapes

Various geometric shapes in pastel colors with green plants on a light background.
Various geometric shapes in pastel colors with green plants on a light background.
Illustration: Outcrowd

If you are a designer, you have likely heard things like “the rectangle emphasizes stability and confidence,” “the circle represents closure and unity,” “the triangle means movement and progress.” Among logo designers, this belief is almost an obsession. Well, some may be upset to learn that this approach is wrong.

Why is it wrong, and what is the right one?

Stereotypes are bad

Designers can’t be bothered with studying the intricacies of human visual perception. You say the square represents reliability? No problem, here’s some quadrangular reliability! Except for some reason the users are hesitant to rely on it.

This approach is wrong…

Erik Messaki

UI/UX Design and Development. Let’s create something wonderful together! hello@outcrowd.io

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